In 2023, my whole marketing system lived in the Notes app on my phone.

I would save a good prompt so I would not lose it. Then I had too many notes, so I moved them into one Word doc.

I would upload that doc to ChatGPT, or Claude, or whatever AI I was testing, and tell it to run my steps in order.

The first prompt I ever saved was my Six Second Pitch™: who you help, what hurts, and what they get. I used it everywhere, for my own business, for Shane, for clients.

I used it that much because every idea starts the same way, with a person, a problem, and a promise.

It worked. But I was still the one running it, every time.

Then I started using Claude’s highest-end model, and something clicked. It could take the prompts from my Word doc and turn them into a team. Not one helper. A team that already knew how I work, because I had spent years writing down how I work.

Over one weekend, I rebuilt my whole website and made apps and pages from scratch. I am not a coder. One of those apps is the free Six Second Pitch scorer you can still use today. I showed my friends that Friday, and the first thing they said was, “I want that for my business.”

So I am giving it to you. Free.

Can this really help me test a business idea?

Yes, and here is the honest version of how. Testing an idea does not start with building the whole thing. It starts with 2 questions: can you say it clearly, and does anyone actually want it?

That is what this tests. Not your delivery or your pricing yet. Your message, and whether people want what you are offering.

Most ideas that die did not die because they were bad. They died because the person could not say them clearly, or spent money building before they knew anyone wanted it.

The toolkit does that first cheap test for you. It scores your message. It pulls your buyer’s real words so you learn what people actually want before you build. That is the fastest, cheapest way to test an idea, and it is the part most people skip.

What is the Six Second Pitch Toolkit?

The Six Second Pitch Toolkit is a free set of 5 Claude AI skills that work together like a content marketing team.

One researches your buyer’s real words. One scores your message. One writes in your voice.

They hand work down one line, the way a real team does.

It is not 15 tools you have to learn. It is 1 team that learns you.

You get it free for the next year, even on client work, when you keep the credit. Whatever you build with it is yours to keep. The full license is in the download.

How did a Word doc become an AI team?

It started with 2 of my own systems: my research prompts (I call it AMA, from the old “ask me anything” habit) and my Six Second Pitch, the way I score whether a message is clear.

Those were the first notes. Then the first Word doc.

For years I would hand that doc to someone and they would not know how to use it. The words were mine. The know-how was stuck in my head.

Here is what changed. When I turned those prompts into Claude skills, the skill walked the person through it without me in the room. It was like handing someone my brain in a box. My brain, but I did not have to be there.

So I kept going. I turned my SOPs into skills, one at a time:

• My research.
• My copywriting.
• My web design.
• My article writing.
• My admin work.

The team I always wished I had, built out of the way I already worked.

Why is it free?

Because I did not want to put a price on someone’s creativity.

A lot of good ideas die early. Not because they are bad ideas, but because the person cannot get them out and test them. That is the whole point of Lean Startup, which I taught for years: get your idea in front of real people, learn from what they say, and make it better as you go.

Most people cannot do that fast when they are also paying for a website, a copywriter, and marketing before they even know if the idea will land. That is a lot of money spent on a guess.

The research skill pulls your buyer’s real words from real reviews, forums, and comments. Real research, not a guess.

You do not have to go talk to 100 people to start. You do the research first, then you go talk to people with real information already in hand. That saves you weeks and keeps you from spending on an idea that was never going to land.

It takes away the busywork so you can get through the testing phase and do your best, highest creative work. That is the part only you can do. I believe this gives people a real chance to reach their calling and actually get it done.

Who is this for?

This is for the business owner who is early, testing an idea, and not ready to hire a whole team yet. If you can type a sentence, you can run it. No coding.

It is also for the coach or consultant who wants to document their own voice once, in a skill, so a human can later take it to the next level instead of starting from a blank page.

What is in the toolkit?

5 skills, each with one job:

1. The KickoffInterviews you once and saves your answers, so you never repeat yourself.
2. The NavigatorYour project manager. Tell it what you need and it routes the work.
3. The Six Second PitchScores your message and rewrites it so a stranger gets it fast.
4. Audience ReconPulls your buyer’s real words, then writes in those words, not in AI words.
5. Route ReviewReviews the work and makes the team smarter each time.

A page designer is coming as a free update.

Frequently asked questions