The phoenix story: the rise-from-the-ashes story your audience will never forget
A phoenix story is your rise-from-the-ashes comeback. Here is how to find yours, tell it with honesty, and connect with anyone who has ever felt broken.
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The outlaw brand story: how founders move people from doubt to belief
An outlaw brand story is the time you felt rejected, then chose to believe something better. Learn how it shifts your audience from doubt to belief.
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How to stop overthinking your content and post it anyway
People say “just post.” Here is why that is harder than it sounds, what overthinking content really is, and a simple way to start posting today.
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How to tell a founder origin story that makes people care
A founder origin story is not about your product. It is about the origin of a belief. Here is how to tell one that makes people care and trust you.
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How to tell an underdog brand story that makes people buy
Learn how to tell an underdog brand story that makes customers root for you and buy. A plain, faith-led guide to the little-guy-beats-the-giant story.
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The David and Goliath business lesson almost everyone gets wrong
The real David and Goliath business lesson is not about being the underdog. It is about rejecting borrowed armor and using your own gifts to win.
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The Brand Storytelling Framework That Got a 9-Year-Old Funded
A simple six-part brand storytelling framework that helped a 9-year-old land a Shark Tank deal. Learn the Six P system and tell a story that sells.